Video: Dr Martyn Davies on Outlook for Africa in 2014


Frontier Advisory is a research, strategy and investment advisory firm that assists clients to improve their competitiveness in emerging market economies.

At Frontier Advisory, we work with the leadership of clients in the private sector, public sector and non-governmental space to deepen their understanding and ability to succeed in frontier & emerging markets.

Our strategic positioning and networks reside in the expanding collaboration between emerging market economies and the African continent.

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The African Consumer Outlook

30 October 2014; IDC, Sandton, Johannesburg 08h00-14h00

It is increasingly apparent that the “Africa Rising” narrative largely speaks to consumer spending across the continent. Previously fragmented markets are being integrated and supply chains across Africa are re-shaping the consumer sector. Almost half of Africa’s citizens are now living in cities where the bulk of consumer spending takes place. The latest UN forecasts predict that Africa’s population will reach 2.7 billion by 2050. With the IMF forecasting robust growth for sub-Saharan Africa of 5.8% for 2015, the combined forces of growth and urbanisation will continue to drive consumer spending upwards. The performance of retailers, service providers and consumer industries will be determined by their ability to tap into and grow their businesses in Africa's emerging consumer market. What are the growth trends, challenges and most importantly the opportunities arising from the emerging African consumer economy?

Join us at this half-day Frontier Forum alongside leading African Consumer-driven companies as we discuss the topic: The African Consumer Outlook, on Thursday the 30th October 2014 at the Industrial Development Corporation (IDC), Sandton, Johannesburg.






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 The Economic Outlook for Mozambique, IDC, Johannesburg, 12 November 2014. 

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